Why so many emails?

I was walking with a friend recently while I explained to her about my new goal of writing to my email list at least once every day.

She asked me (paraphrasing),

“Why in the world would you do that?!”?

Here’s some reasons that I have learned recently about why writing your list of subscribers a minimum of every day is so important:

1. Your customers have to know who you are!

If you only pop into their inbox to sell them something, they don’t have a reason to believe you or trust that you have a solution that will work for them.

They might just miss your only email about your sale.

And they definitely might forget where they first met you or why you are emailing them.

Which leads to…..

2. Our email inboxes are really full these days….

We cannot trust that our emails are so vitally important that our customers are opening every single one.

It’s so easy to get overwhelmed on a particular day or week and not open any emails from someone, even if they’re your best buddy.

If you write only once a week, you could be unlucky enough to NEVER have your emails opened by your readers!

Readers who don’t know who you are can’t find the solutions that you offer.

In the meantime,

3. Research reveals….

….that customers need a certain number of “touchpoints” with a company before they will feel comfortable buying from that company.

It used to be that a customer needed, on average, about 12 touchpoints (contact) with a brand.

(Touchpoints being a billboard, an ad on tv or in the newspaper, seeing the brand on a store shelf, etc.)

Nowadays, they say it is up to 36 touchpoints!!!!

Luckily, we now have Social Media and email marketing tools that can help us speed up our brand recognition.

Instead of waiting until they stumble across our products at a store (assuming we have physical products), 

We can  reach out to our customers more often by email and by being on several Social Media platforms and posting regularly.

The more we are seen, the more we will be familiar, and the more likely we are to be trusted, when the time is right, to provide a solution for our customers.

4. Our customers are busy people….

Since we know our customers are busy people, just like us, we businesses don’t need to make our emails about our ego.  

Our customers may see our email and read it.

Or they may see it and plan to read it later.

Or they may miss a lot of our emails.

As long as we are providing value as often as we can, our customers will be learning a little bit about who we are and what we can do for them.

And when the time is right,

And they go looking for us,

Because they remember us talking about something related to what their current problem is,

Then they will find us,

And WE can be their solution!

Because we’re here for them.

Whenever they need us.

Anyways, it’s not an ego trip to see if our customers will open all our emails.

They will probably open some.  And hopefully get something out of those.

But they will NEVER know who we are, if we don’t try to reach them WHERE they are.

Which is in their inbox.

(and on Social Media!)

Readers who don’t know who you are can’t find the solutions that you offer.

Looking for other resources we offer?

Read all about the Miracle Morning Routine in my review here.

Read about how to form an Abundance Mindset here.

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